El Pinar

Branding UX/UI Packaging

Viveros El Pinar is a plant research, production and berry-growing company that needed a rebrand to better reflect its current growth and identity. The main challenge was creating a visual system that could communicate effectively across both customer-facing and internal contexts. I worked on the development of the new brand identity and its application across physical materials, digital platforms, web and signage, from informative posters and internal presentations to communication assets, creating a cohesive and adaptable visual language.

Project as lead designer in Microbio Comunicación team.

Notas de research, naming e iconografía
Iconos de frutos de El Pinar
Grid de posters de campaña de El Pinar
Posters de El Pinar en valla publicitaria
Pins de merchandising de El Pinar en chaqueta
Poster de El Pinar sobre giradiscos
Iconos de señalética de El Pinar
Señal Prohibido fumar Señal Zona de carga y descarga
Tarjetas de ofertas de empleo de El Pinar
Tabla de beneficios para el agricultor
Mockup web de El Pinar en laptop